Writing a press release to promote a business

Take it from those of us who know:

Writing a press release to promote a business

Share via Email How would a TV presenter introduce your story? Asking yourself that question should give you the top line. But how long should a press release be?

And what kind of information should you include? Here are a few tips to help you get started: Make sure your story is newsworthy Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Is there anything "new" in my story? Is there anything unusual or unexpected about it?

Would this be of interest to anyone outside my business? Will anyone actually care? The last one sounds harsh, but is probably the most important: A great subject line is also a must. So if your story is about the the launch of the first financial planning consultancy for women, say exactly that.

Your first line should be a summary of the story in no more than around words and read like the opening of a news story. Journalists are generally taught to get as many of the "five Ws" who, what, where, why and when in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.

Provide Details and Quotes

Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around seconds to introduce each item eg "And coming up next Asking yourself that question should give you the top line of your story.

The 3 Best Ways to Write a Press Release (with Example) Take it from those of us who know: An easy way to ruin your relationship with the news media is to send a bad press release.

Be concise The ideal length of a press release is about an A4 side or about to words the length of a short news item. Use quotes to provide insight, not information Including quotes from people in your company can be helpful for journalists and on regional or trade publications are often used, word for word.

A few more tips If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. Paste your press release underneath, as a busy journalist may not bother to an open an attachment.

Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business. Janet Murray is a freelance journalist and media consultant.

Her blog can be found here.A press release is a great way to create publicity for your cleaning business. Send out press releases to announce a newsworthy event about you, your employees, or your business to the media. Keep in mind that a press release is not an advertisement and you should never use it to sell something.

When writing a press release, write it how a journalist would. If you write the release like a news story, there’s a chance that news outlets (including blogs) might publish it as is, with minimal changes. Press releases are an essential tool for getting the word out about either your own business or your client's.

And the good news is, you don't need to be a PR pro to write one.

writing a press release to promote a business

When you're managing your own public relations campaign, writing press releases should quickly become very natural to you. To let the media know about your business, hoping a reporter will see a story in your press release and write an actual news article about it To help promote your business' appearance on the Internet via blogs, websites, and social networks.

Nov 10,  · RULE #3: Write it like a reporter would write it.

writing a press release to promote a business

If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Jun 09,  · Research actual press releases on the web to get the feel of the tone, the language, the structure and the format of a press release.

Avoid using jargon or specialized technical terms. If accuracy requires the use of an industry-specific term, define it%(64).

How to Write a Proper Press Release | Career Trend