Debbie Leven of The PR Coach offers a complete guide to writing press releases that get results Is your story newsworthy? Before you write and issue a press releaseask "Is there news value in this story?
News Releases as distribution of properly formatted articles primarily to online news readers, generally bypassing the media. Press Releases as distribution that primarily delivers your news to targeted media reporters, registered media and trade publications and media-only wire services similar to the Associated Press and accessed by leading print, broadcast and online publications powered by our unique partnership with PR Newswire.
Getting the media to respond to your message affords the highest degree of credibility.
The Basics A news or press release is a written communication that purports to report on an event, circumstance or occurrence by a third party, and is provided to a news reader, or the media, for the purpose of promotion.
Media originated news articles differ from news and press releases in that news articles are a compilation of facts and contentions developed by journalists, then published as authored content within a given media outlet.
Be A Reporter, Not An Advertiser News and Press Releases purport to report on an event, circumstance or occurrence by an independent reporter a third person. When writing a news or press release, be that reporter and bring your content to the attention of readers as if you had no marketing agenda.
Remember, this content may be used by the media in their reporting, so be accurate and reasonably detailed and make sure your contact data is accurate. Also, all inclusive links must lead to information, not advertising. Headline Be creative and keep it to one sentence.
Capitalize the first letter of all words but do not use all upper case letters.
This paragraph should summarize the News Release such that if it was the only part seen by a reader, it would tell your entire message, and it should include a hook to get your audience interested in reading more.
The Body Of The Release These paragraphs should contain more detailed important information, and make up the body of the release. Pick up with the information provided in your first paragraph, including quotes from key staff, customers or subject matter experts.
Make sure you use correct grammar so as not to affect your credibility negatively. As for content, make sure to keep in mind that you are writing a press release to grab the attention of readers of the media. It is very important to maintain factual accuracy, make sure you are cleared to use quotes or information about businesses, and most importantly have an angle that will appeal to readers and journalists often by connecting your release to current events or issues.
Effective releases usually utilize a strategy known as the inverted pyramidwhich is written with the most important information and quotes first. The body of your release should be more than one paragraph.
The final paragraph should restate and summarize the key points of your release. Additional Provide avenues for the reader to obtain additional information, demos, samples, etc.
Include trademark acknowledgments, product or event timelines, availability, logistics, etc. With a WebWire submission, include contact information about the release name, title, email, telephone, etc.
Make sure it is the person who can answer questions about the release. The system allows pilots to train and rehearse through networked simulation in a collective and combined arms simulated battlefield environment.
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To find out more, please visit www.Jun 13, · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline.
Get to the . The title of your press release is the first thing a journalist will see, so make sure it's concise, enticing and gives a good overview of your story. A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
Most people working in PR and marketing have written a press release or two. And while writing press releases may be familiar territory for many, knowing how to make them effective—from writing to sending, and everything in between—can still be a little baffling.
Using third person in a press release makes it sound more professional and formal, even when a person is referring to himself or herself. He, she, it, and they are all examples of third person words to use when discussing a person or event. A news or press release is a written communication that purports to report on an event, circumstance or occurrence by a third party, and is provided to a news reader, or the media, for the purpose.